HOW WE HELPED

HOW WE HELPED

ABOUT

Capital Area Realtors Federal Credit Union is based out of Maryland and has a very niche group of clients, making their company feel like a mom and pop shop with the power of a heavy lifting bank.

Originally we joined CARFCU’s team to manage their social media and manage their website, this quickly changed into a partnership. While working with CARFCU we built a full consulting partnership creating campaigns that built new and stronger connections with their target audience as well as their current clients.

Together we were able to bring their clients into the fold of the business and launch an app that has connected them with their clients in a clear and communicative way.

OUR ROLE

We partnered with CARFCU in a Contract CMO position. This allowed us to be a part of multiple growth initiatives within the credit union, including the launch of their app!

Some of our focus points were:

  • Email Marketing

  • Event Planning & Marketing

  • Graphic Design Work

  • Social Media Management

  • Website Management

PAST CAMPAIGNS

PAST CAMPAIGNS

MEMBER SPOTLIGHT

In order to shine the light on CARFCU’s core value of community, we brought in a member spotlight.

This initiative was mutually beneficial for both CARFCU and the member being spotlighted. We provided CARFCU’s members with a platform to share their service offerings while expanding our reach to those in our member’s community and following.

We made these a monthly addition to our email campaigns & newsletters.

PAST CAMPAIGNS

PAST CAMPAIGNS

REALTORFEST

Capital Area Realtors Federal Credit Union was invited to take part in 2022’s Realtorfest.

This was a great opportunity for CARFCU to be in front of their target audience on a spotlighted and greater level. We knew that as a credit union we had to be very clear on the offerings, while also wanting to connect in a succinct way.

To accomplish this we brought in both modern and classic marketing. We designed pamphlets that promoted and were clear in how CARFCU partners with their clients. To bring a more modern and community focused route, we designed digital business cards that gave the prospect clients all the information they need in their phone as well as a direct contact.

CARFCU prides itself on how they connect on a personal level with their clients and Realtorfest allowed them to show that.

WE MADE

IT SOCIAL