UPTOWN TALENT PARNTERS
Uptown Talent Partners is a talent acquisition agency run by Julie Desmond. Julie focuses on the people she is supporting, not just the role she is filling. When working with clients she aims to take the stress that comes with the job hunt, for both parties involved.
She builds tailored solutions that are based on strategy and human connection to find the most aligned talent for the businesses they support. Through a mix of her recruiting talents and coaching credibility any client of Julie’s will experience a custom curated experience.
WHAT:
Brand Strategy & Naming
Brand Identity
Copywriting
Creative Direction
Website Design & Development
WHY:
Uptown Talent Partners founder, Julie, is a long time go-to in the recruiting world, but never a formalized brand. Together we took Julie’s expertise and built a business.
HOW:
Together we did a thorough dive into who Julie is, the kind of clients she served, and the clients aspired to work with. After taking the time to really identify her market and connect her talents with her values we knew Uptown Talent Partners was the name for her. From there it was smooth sailing when designing her branding and website.
WHERE:
THE STRATEGY
Uptown Talent Partners is a talent acquisition and development company that offers strategic and educational talent acquisition support that helps leading businesses not only acquire valuable talent, but keep them.
THE MISSION
THE INSPO
THE INSPO
CORPORATE WITH A LITTLE SPARKLE
While Uptown Talent Partners client base may have a suit and tie culture, UTP doesn’t. We wanted to make sure that the fonts connected with the target audience while showcasing the personality that will be brought to each venture.
THE COLORS
THE TEXT
BRAND IDENTITY
PRIMARY LOGO
SECONDARY LOGO
BRANDMARK
BRAND IDENTITY
KIND WORDS
Creative, communicative and clear - if you are looking for an innovate and experienced professional for branding and website development, I strongly recommend Allison Kehoe and Coast Road Creative. "On time and on budget" are not just aspirational with Coast Road Creative. After breezing through branding for my new company, we moved right into building a website from scratch. Allison was truly a joy to work with. Knowing I was a newbie to this, she clearly explained what to expect throughout the process, laid out our respective roles and shared the "watch outs" that could delay the project. When I needed more information, Allison was right there with a video, written instructions, handy tools and an open door, always available to jump on a call. In what seemed to me to be no time at all, we were launching my site. I learned so much from Allison. She's the kind of person who can tell you the water might be cold, but she's willing to dive right in beside you. World-class professional!
Julie Desmond, Founder of Uptown Talent Partners
KIND WORDS